Garner Associates - Business Plans and Business Development
business development
&
business plans


Tel : +44 (0)1823 350996

Garner Associates
College Road
Taunton
Somerset
TA2 6LX
United Kingdom

India
Business Plan : New market entry FMCG sector

This project required analysis of the key economic and political aspects of this enormous market together with market entry options including Import, local licensed and own manufacture. In addition we had to ascertain the necessity and suitability of local partners.

We undertook a comprehensive market analysis and researched various product options for launch together with the preparation of a suitable marketing and support package.

A full financial evaluation of market entry was prepared together with a range of key sensitivities and ratio analyses.

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