A major investment by any enterprise will be the launch of a new product, the success of which may be crucial to the very existence of the business. Consequently product launches are major candidates for business plans.

Garner Associates' business plans for products launches are the real 'meat and potatoes' encompassing all aspects of business:

Marketing:

• Objective
• Which market(s)
• Competitive analysis
• Product design
• Advertising campaign & message
• Pricing strategy
• Market & consumer research (focus groups & trade interviews)
• Distribution (own distribution, third party, mail order)
  
• Merchandising, trade promotion and support
• Launch dates & lead times.

Production:

• Product design & costing
• Production capacity & source
• Machinery & tooling
• Capital expenditure
• Quality control
• Stock holding policy, raw materials, WIP and finished goods
• Resources & training
• Lead times
• Logistics.

Administration:

• Capital, finance & funding
• Legal
• Sales & Credit policy
• Domestic sales or exports
• Debtor management (credit control, sales factoring, L/C, D/C)
• After sales support & hotline
• Information technology considerations
• Resources & training
• Welfare.